Get the Advertisement Design Brief
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Turn an ad idea into a clear brief with the Advertisement Design Brief Template. This free, six page fillable PDF helps you plan the message, creative direction and approval details before creating an ad.
What is included?
- Six page fillable PDF template
- Campaign objective, schedule and budget cap fields
- Priority audience, offer, benefit and proof prompts
- Ad copy, call to action and destination fields
- Creative direction, colors, fonts and asset links
- Delivery specifications and one variable test plan
- Approval checklist and results review
The template has 43 text fields and seven checkboxes. Use one working copy for each campaign.
How to use it
Download the PDF before typing. Use a PDF reader supporting forms, save a working copy, close it and reopen it to confirm your answers were retained. You can also print the pages. Duplicate working copies for new campaigns, and link to longer notes or artwork.
All entries and calculations are manual. This product does not include finished ad artwork, a budget calculator, ad placement or campaign management. No paid design subscription is required.
Rights and permitted use
You may complete and reuse working copies within your own business. Your original ad copy and creative decisions remain yours.
The blank template may not be resold, redistributed, rebranded, sublicensed or offered as your own product. Platinum Infinity branding is not licensed for use as your own brand. Third party assets have separate terms. Free access does not grant resale rights.