Ebooks
Define your audience, offer, identity and customer experience with a 24 page branding guide and 12 page fillable workbook. Includes eleven worksheets, worked examples and a 90 day action plan. $7.59.
$7.59
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ZIP download after successful payment. 24 page guide and 12 page fillable workbook.
Guide + workbook
Editable · reusable
The problem
Your logo, messages and customer experience can feel disconnected when the customer, promise and practical brand rules have not been written down.
The solution
Use a practical 24 page guide and separate 12 page fillable workbook to define your brand, apply it to an offer journey and plan the next review. Includes a fictional running example and worked measurement examples for $7.59.
What's included
✓
24 page PDF guide with the revised cover
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12 page fillable implementation workbook
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Eleven reusable branding worksheet pages
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57 text fields and 23 checklist checkboxes
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Fictional running example and worked metric calculations
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Twelve practical habits for brand consistency
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Start instructions and own business usage license
Benefits
01
Clarify the customer, offer, promise and supporting proof
02
Create a practical visual, voice and story direction
03
Record approved assets and rules in a working style guide
04
Connect brand promises to delivery and service standards
05
Choose useful measures with clear definitions and sources
06
Plan a focused rollout and a 90 day review
Ideal buyer
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Small business owners defining a first brand
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Owners refining inconsistent messages or materials
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Service providers clarifying their offer and customer experience
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Small teams building a shared identity and style reference
How it works
1
Define the customer, mission, promise and supporting proof.
2
Create your identity, voice, story and working style guide.
3
Apply the brand to delivery, support and a repeat value experiment.
4
Choose measures, plan the rollout and review the next 90 days.
The Content Creation Kit is a separate optional product with a content planner, supporting PDFs and 90 editable social feed layouts for $14.99.
Rights and usage: Use completed worksheets within your own business. The guide, blank workbook, cover artwork and Platinum Infinity branding may not be resold, redistributed, rebranded or sublicensed.
FAQ
A 24 page PDF branding guide, a separate 12 page fillable implementation workbook with eleven worksheet pages, start instructions and a usage license. The workbook contains 57 text fields and 23 checkboxes.
Small business owners, solo entrepreneurs and small teams defining or refining their own customer, offer, identity, communication and customer experience standards.
No. This is an educational guide and self directed workbook. Custom design, consultation and implementation services are separate.
A PDF reader for the guide and a reader supporting PDF forms to type in the workbook. Download the files, save a working copy and reopen it to check your answers. Both PDFs can also be printed. No paid design subscription is required.
No. Workbook entries and calculations are manual. The guide explains the methods and provides fictional worked examples.
Yes. You may complete and copy the worksheets for internal use in your own business and use your original decisions, writing and brand work in your business. Your original responses remain yours.
No. Do not resell, redistribute, rebrand, sublicense or publicly upload the guide, blank workbook, cover artwork or source files. Platinum Infinity branding is not licensed for use as your own brand. Third party assets have separate terms.
The guide and workbook are supplied together in a ZIP download after successful payment. Extract the ZIP and read START HERE.txt before completing the workbook. Digital tools follow the store’s all sales final refund policy.
