PLATINUM INFINITY
Home
About Us
Capability Statements
Services, differentiators, and company details
Services
Bestseller Services
Social Media Management
Stay visible where your customers already spend their time.
PPC Advertising
Put your offer in front of people who are searching for it right now.
Creative Design
A brand that looks as credible as the work you do.
Web Design
A website built to turn visitors into booked appointments.
Recurring Services
SEO Management
Email Marketing
Web Maintenance
Service Packages
Brand Starter
Brand Premium
SEO Starter
SEO Premium
Business Essentials Starter
Business Essentials Premium
Custom Package
How it works
Discover → Strategize → Build → Grow. See how clients get services from Platinum Infinity.
View the process →
Business Development Strategy →
Case Studies
Knowledge Base
Learn
All Articles & Tutorials
Marketing Glossary
Plain-language definitions
Tools & Resources
Analytics, email, CRM, more
Search the Knowledge Base
Categories
Marketing
Business Development
Branding
Social Media
Advertising
SEO
Websites
Resources
Free 30-Minute Strategy Session
Content Creation Kit
How to Create an Ad: The Basics
Store
Contact Us
Search
Navigation menu
Business Development Strategy
Brand Starter Package
Brand Premium Package
SEO Starter Package
SEO Premium Package
Business Essentials Starter Package
Business Essentials Premium Package
Schedule a Consultation
›
Glossary
Cost Per Acquisition (CPA)
The average marketing cost to win one paying customer, not just a lead. The most important paid-media number for a small business.
Related terms
Cost Per Lead (CPL)
→
Pay-Per-Click (PPC)
Landing Page
Related tutorials & articles
Setting a Google Ads Budget for a Small Law Firm
How Small Businesses Should Choose Their First Marketing Channels
Related services
Put it to work
Recurring
Bestseller
Google and social ad campaigns built for lead generation, managed with a budget discipline small businesses can sustain.
Explore service →
