Business Development

Customer Lifetime Value (CLV)

The total revenue a business can expect from one customer over the full relationship. Used to decide how much can be spent to acquire a customer.

Related terms

Call to Action (CTA)

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Conversion Rate

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Retainer / Recurring Service

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Put it to work

Services where customer lifetime value matters.

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Project

Personalized success-development strategy that decides what to do first, what to skip, and what to measure.

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Recurring

Bestseller

Consistent, on-brand posting and community management that turns followers into inquiries for service businesses.

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