Home Services
Website & Search Marketing
Case study
Web development, business consulting, SEO, and targeted Google Ads for a Philadelphia handyman business serving renters and homeowners.
The challenge
Handy Man Eli helps Philadelphia renters and homeowners with everyday installations, home decor, and small repairs. The project focus was to turn a broad range of practical jobs into an understandable service offering, while keeping the personal relationship with Eli and the next step for an inquiry easy to find.
Strategy
Center the digital presence on the types of household projects customers recognize: furniture assembly, TV mounting, picture and curtain hanging, fixture replacement, wallpaper, and small repairs. Connect that service-led presentation with business consulting, local search visibility, and targeted Google Ads campaigning.
Implementation
Platinum Infinity provided web development, business consulting, search engine optimization, and targeted Google Ads campaigns. The website explains the services, shows project photographs, introduces Eli, and gives visitors direct call and text options. Its inquiry guidance asks customers to share their project details, photographs, and Philadelphia ZIP code.
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Results
Lessons & insights
01Specific examples of small household jobs help visitors judge whether a handyman service fits their needs.02For a personal local service, a clear service area and an easy call or text route keep the next step practical.
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Home Services
