Home Services
Website & Search Marketing
Case study
Web development, business consulting, SEO, and targeted Google Ads for a painting and property-services business serving the Delaware Valley.
The challenge
PAMSS serves homeowners, commercial properties, and multifamily communities, with painting, unit turnover, paint sourcing, and bathroom resurfacing services. The project focus was to explain these different services and audiences clearly while making it easy for prospective customers to request a quote or discuss a work order.
Strategy
Bring the website and search-marketing work into alignment with PAMSS's residential, commercial, and property-management audiences. Service-specific messaging and a clear regional focus provide the context for business consulting, SEO, and targeted Google Ads activity.
Implementation
Platinum Infinity provided web development, business consulting, search engine optimization, and targeted Google Ads campaigns. The website presents PAMSS's painting and property-service offerings, identifies Delaware, Pennsylvania, and New Jersey as its service region, and provides quote and contact routes.
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Results
Lessons & insights
01Homeowners and property managers approach painting work with different needs; service content should make those distinctions clear.02A regional service business needs consistent descriptions of both its work and its service area across the website and search channels.
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