Apparel & Retail
Brand & Ecommerce Presence
Case study
Brand image development, website development, SEO, product and service design, business consulting, social media management, web maintenance, and email marketing for a veteran-owned athletic wear company with an online apparel storefront.
The challenge
Veteran Muscle is a veteran-owned athletic wear company with an apparel range that includes shirts, hoodies, and joggers. The project focused on connecting its brand identity and product offering with a clear online shopping experience.
Strategy
Bring the brand, apparel presentation, and website together around the business's veteran identity. Website development and search engine optimization worked alongside product and service design and business consulting to organize how the company and its merchandise are presented online.
Implementation
Platinum Infinity provided brand image development, website development, search engine optimization, product and service design, and business consulting. The website presents the apparel catalog with product options, shopping and cart pathways, company information, and a newsletter signup for people interested in the brand and its community. We also consulted on the best ways to register the business, find vendors, and The project also included social media management, web maintenance, and email marketing.
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Results
Lessons & insights
01A product-based brand needs a consistent connection between its identity, merchandise, and storefront.02Clear product categories and purchasing pathways make the offering easier to explore.
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Apparel & Retail
Veteran Muscle — veteranmuscles.com
