Your website should help people understand your business and contact you.
Sometimes small problems get in the way. The service description may be unclear. A form may fail. The phone number may be hiding at the bottom of a long page.
A website review can help you find these problems before deciding what to change.
Start with the pages people use when they are thinking about buying. Here are seven signs to look for.
1. People can’t quickly tell what you do
Read the first screen of your homepage. Does it explain what you offer and who you help?
If location matters, can people see where you work?
A headline such as “Helping You Achieve More” leaves a lot unexplained. An example like “Bookkeeping Support for Small Businesses in Wilmington” gives the reader more useful information.
Ask someone outside your business to read the page. Then ask them to explain your service. Their answer can show where the wording needs work.
2. Pages are slow or awkward to use
Open your important pages and pay attention to how they behave.
Does the main content take a long time to appear? Do buttons respond slowly? Does the page move while you are trying to tap something?
Google’s Core Web Vitals help measure loading speed and how quickly pages respond. They also measure whether page elements move unexpectedly (Google, 2025).
Ask your website provider to investigate the problems you notice. Test the pages again after the repairs.
3. The site is difficult to use on a phone
Use your phone to look for a service and contact the business. Go through the whole process.
Check whether the text is comfortable to read and the menu makes sense. Try the buttons and fill out the form.
Look for anything that blocks progress. A popup may cover the page. A form field may not fit the screen.
Write down the exact problem so someone can fix it and check the result.
4. Service pages don’t answer basic questions
A service name and a short sales message may leave people unsure whether you can help.
Explain what the service includes and how it works. Tell people how to request it.
Ask your team which questions they answer most often. Those questions can help you improve the page.
Clear information also helps people recognize when a service is not suitable for them. That can save time for everyone.
5. The next step is unclear
Decide what you want a visitor to do on each important page. Make that action easy to find and understand.
Use wording that matches the process. “Request an estimate” means something different from “Book an appointment.”
Keep the first contact form focused on what you need to handle the inquiry. Explain any unusual questions.
After someone submits the form, show a clear success message. Tell them what happens next when you have accurate information to share.
6. Old information makes the business look neglected
Check for expired offers and broken links. Review contact details and service descriptions.
Make sure team information is current. Check that project examples are accurate and that testimonials are genuine and used with permission.
You don’t need to add more content just to fill the page. Keep the information useful and up to date.
Start by correcting anything that could mislead or confuse a potential customer.
7. Inquiries don’t reach the right person
Submit a test message through every important form.
Check that the message arrives and that someone is responsible for responding. Make sure the notification includes enough information for them to follow up.
Then look at what happens after real inquiries arrive. Are people contacted? Are suitable inquiries recorded?
A working form needs a working follow-up process behind it.
Decide how much work the site needs
A focused repair may be enough when the problems are limited. A larger rebuild may make sense when the site is difficult to update or no longer fits the business.
Ask for recommendations tied to specific problems.
“Fix the mobile contact form” gives you a clear result to check. “Make the site more modern” needs a much clearer explanation before work begins.
Your next step
Choose your three most important pages and open them on your phone.
Try to understand the service and decide whether the business is a fit. Then complete the contact process.
Record where you get confused or stuck. Fix broken contact paths first and work through the remaining issues in order of importance.
This gives you a practical repair list and a clearer idea of what your website needs.
References
Google. (2025, December 10). Understanding Core Web Vitals and Google search results. Google Search Central.