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Glossary
Pay-Per-Click (PPC)
Online advertising where the advertiser pays each time someone clicks the ad, most commonly on Google and social platforms.
Related terms
Cost Per Acquisition (CPA)
→
Cost Per Lead (CPL)
Landing Page
Related tutorials & articles
Setting a Google Ads Budget for a Small Law Firm
How Small Businesses Should Choose Their First Marketing Channels
Related services
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Bestseller
Google and social ad campaigns built for lead generation, managed with a budget discipline small businesses can sustain.
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