Send nonprofit newsletters and donor outreach from the same platform as your fundraising.
Average: 4.8/5
G2: 4.9/5 · Capterra: 4.8/5 · Trustpilot: 4.7/5
US$0/month for eligible nonprofits’ email tools; no paid email tiers. Optional donor contributions support the platform.
Stars show the unweighted average of the listed review scores. Each source rating is shown separately on its original scale.
Overview
Zeffy combines nonprofit email outreach with donor management and fundraising. Eligible organizations can build newsletters, segment supporter lists, schedule messages, and track opens and clicks without a separate email subscription.
Ratings checked October 31, 2026. G2 and Capterra cover the broader Zeffy platform; Trustpilot covers company-wide feedback. These are not email-only scores.
Email features have no paid subscription tiers. Zeffy funds its platform through optional donor contributions. Plan newsletters around a daily allowance of 5,000 recipients, or 30,000 with a connected custom sending domain. Check the current sending limits in your account before a large campaign. See email features and limits, pricing, and organization eligibility.
Best for
Small nonprofits can send newsletters and targeted fundraising appeals.Membership organizations can schedule updates for supporters.Eligible nonprofit event organizers can follow up with attendees using their existing contact records.
Benefits
Email tools and the donor CRM share contact records, reducing duplicate list management.Templates, audience filters, scheduled sends, and engagement tracking support repeatable outreach.
Limitations
Zeffy is intended for eligible nonprofit organizations, with verification requirements before sending.Bulk email has recipient allowances, and some reviewers find email customization less flexible than specialist tools.
Implementation considerations
Verify your organization, bank account, and sending address, then import permission-based contacts. U.S. organizations need an EIN and an organization bank account; connect a custom sending domain and test your newsletter before a large send.
OUR RECOMMENDATIONS
Zeffy is worth considering for nonprofits that want email outreach connected to fundraising. G2 and Capterra reviewers value its ease and cost savings, while some report customization limits; Trustpilot feedback includes confusion over optional donor contributions. Test the email builder and sending allowance against your newsletter workflow before moving your full list.
Recommendations are based on fitness for small business needs. Our listings showcase potentially sponsored, affiliated, or partnered companies.
