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Guide on Making Brands That Last

Define your audience, offer, identity and customer experience with a 24 page branding guide and 12 page fillable workbook. Includes eleven worksheets, worked examples and a 90 day action plan. $7.59.

$7.59

24 page PDF guide + 12 page fillable workbook

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What's included

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24 page PDF guide with the revised cover

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12 page fillable implementation workbook

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Eleven reusable branding worksheet pages

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57 text fields and 23 checklist checkboxes

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Fictional running example and worked metric calculations

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Twelve practical habits for brand consistency

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Start instructions and own business usage license

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ZIP download after successful payment. Includes guide, workbook, start instructions and usage license. All sales of digital tools are final.

Turn scattered brand ideas into a useful working system with Guide on Making Brands That Last. This $7.59 bundle combines a 24 page guide and a separate 12 page fillable workbook for small business owners.

What is included?

24 page PDF guide with the revised cover
12 page fillable implementation workbook
Eleven reusable branding worksheet pages
57 text fields and 23 checklist checkboxes
Fictional running example and worked metric calculations
Twelve practical habits for brand consistency
Start instructions and own business usage license

What you will work on

Define a priority customer, purpose, values, position and proof. Plan names and visual identity, develop a recognizable voice and story, create a working style guide, map customer touchpoints, and plan delivery, loyalty, measurement and a 90 day review.

The recurring business and its results are fictional teaching examples. The guide includes a glossary, selected primary references and twelve practical consistency habits.

How to use the files

Extract the ZIP, read the guide and complete the matching worksheets. Use a PDF reader supporting forms, save a working copy and reopen it to confirm that your answers were retained. Entries and calculations are manual. Print the pages if you prefer to work by hand. A paid design subscription is not required.

Rights and permitted use

You may complete and copy worksheets for internal use in your own business and use your original writing, decisions and brand work in that business. Your original responses remain yours.

The guide, blank workbook, cover artwork and source files may not be resold, redistributed, rebranded, sublicensed or offered as your own products. The Platinum Infinity logo and artwork are not licensed for use as your own brand. Third party assets retain their separate rights and terms.

This is an educational planning product. Custom logo design, consultation and implementation are separate services. Examples and suggested schedules do not guarantee business results.

Digital tools refund policy: All sales of digital tools are final. We do not offer refunds on digital tools.

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Clarify the customer, offer, promise and supporting proof

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Create a practical visual, voice and story direction

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Record approved assets and rules in a working style guide

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Connect brand promises to delivery and service standards

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Choose useful measures with clear definitions and sources

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Plan a focused rollout and a 90 day review

Who it's for

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Small business owners defining a first brand

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Owners refining inconsistent messages or materials

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Service providers clarifying their offer and customer experience

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Small teams building a shared identity and style reference

FAQ

Product questions

A 24 page PDF branding guide, a separate 12 page fillable implementation workbook with eleven worksheet pages, start instructions and a usage license. The workbook contains 57 text fields and 23 checkboxes.

Small business owners, solo entrepreneurs and small teams defining or refining their own customer, offer, identity, communication and customer experience standards.

No. This is an educational guide and self directed workbook. Custom design, consultation and implementation services are separate.

A PDF reader for the guide and a reader supporting PDF forms to type in the workbook. Download the files, save a working copy and reopen it to check your answers. Both PDFs can also be printed. No paid design subscription is required.

No. Workbook entries and calculations are manual. The guide explains the methods and provides fictional worked examples.

Yes. You may complete and copy the worksheets for internal use in your own business and use your original decisions, writing and brand work in your business. Your original responses remain yours.

No. Do not resell, redistribute, rebrand, sublicense or publicly upload the guide, blank workbook, cover artwork or source files. Platinum Infinity branding is not licensed for use as your own brand. Third party assets have separate terms.

The guide and workbook are supplied together in a ZIP download after successful payment. Extract the ZIP and read START HERE.txt before completing the workbook. Digital tools follow the store’s all sales final refund policy.