Shopify

Build and host an online store with Shopify’s commerce platform and store-management tools.

Average: 3.4/5

G2: 4.4/5 · Capterra: 4.5/5 · Trustpilot: 1.3/5

Full online stores: US$29–US$359/store/month, billed yearly. Plus from US$2,300/month on a 3-year term.

Stars show the unweighted average of the listed review scores. Each source rating is shown separately on its original scale.

Overview

Shopify combines hosted storefronts, checkout, and product management for businesses selling online. Its themes and apps help you build a store, while one admin brings products, orders, and sales channels together.

Ratings checked October 31, 2026. G2 and Capterra cover Shopify software. Trustpilot is company-wide feedback and also includes shopper experiences with independent merchants, rather than only store-owner reviews.

Review source	Score
G2	4.4/5
Capterra	4.5/5
Trustpilot	1.3/5

US prices checked October 31, 2026: Basic US$29, Grow US$89, and Advanced US$359 per store/month on yearly billing; monthly billing is US$39, US$105, and US$399 respectively. Plus starts at US$2,300/month on a 3-year term or US$2,500/month on a 1-year term, with variable fees possible for complex or high-volume businesses. Apps, themes, processing fees, and taxes can add costs. The separate US$0 Agentic plan is for AI sales channels; introductory offers are excluded from the full-store range. See current pricing and included hosting and Plus pricing conditions.



Best for

Independent retailers can launch an online catalog and manage customer orders.Product brands can organize collections and extend their stores with suitable apps.Businesses selling online and in person can connect store operations with Shopify POS.



Benefits

Commerce hosting, unlimited bandwidth, and TLS/SSL certificates are included with Shopify plans.Themes, product tools, and integrations support everyday store management without rebuilding a commerce system.



Limitations

Paid apps, themes, payment processing, and plan upgrades can increase the total cost.Deeper theme changes may require Liquid development, and some capabilities depend on the plan or selected apps.

Implementation considerations

Prepare your product catalog, shipping rules, payment settings, and policies before launch. Choose a theme, connect your domain, test checkout and mobile layouts, and budget for the apps and ongoing maintenance your store actually needs.

OUR RECOMMENDATIONS

Shopify is a practical fit when selling products is central to your website. G2 and Capterra reviewers value its store-management tools but report rising app costs and customization limits; assess the full recurring budget before choosing a plan. We are Shopify Partners. If you would like us to develop your website, select Schedule a Consultation below to discuss your project.

Recommendations are based on fitness for small business needs. Our listings showcase potentially sponsored, affiliated, or partnered companies.