Jamaican Heritage & Reggae Museum — Brand & Digital Presence
Brand image, website development, SEO, product and service design, business consulting, advertisement production, social media management, web maintenance, and email marketing for a Delaware organization sharing Jamaican heritage through culture, arts, and education.
PAMSS LLC — Website & Search Marketing
Web development, business consulting, SEO, and targeted Google Ads for a painting and property-services business serving the Delaware Valley.
Handy Man Eli — Website & Search Marketing
Web development, business consulting, SEO, and targeted Google Ads for a Philadelphia handyman business serving renters and homeowners.
PK & Associates Group — Website & Search Marketing
Web development, business consulting, SEO, and targeted Google Ads for a veteran-led firm offering tax, advisory, and business support services.
Landing Page
A focused web page built for a single campaign or offer, designed to convert visitors from ads or emails.
Pay-Per-Click (PPC)
Online advertising where the advertiser pays each time someone clicks the ad, most commonly on Google and social platforms.
PPC Advertising
Put your offer in front of people who are searching for it right now.
Setting a Google Ads Budget for a Small Law Firm
How to work backward from case value to a monthly budget you can sustain.
Cost Per Lead (CPL)
The average amount spent on marketing to generate one inquiry from a potential customer. Calculated by dividing total spend by the number of leads in the same period.
Cost Per Acquisition (CPA)
The average marketing cost to win one paying customer, not just a lead. The most important paid-media number for a small business.